Blog

Field notes on local visibility

What we learn from running profiles every day: what moves rankings, what wastes budget, and what Google quietly changed last month.

Google Business Profile·7 min read

How to choose Google Business Profile categories that actually rank

Your primary category decides which searches you are eligible for. Here is the research method we use before changing a single field.

Full article coming soon
Google Maps·6 min read

The proximity myth: why distance is not your ranking ceiling

Businesses assume they cannot rank outside their street. Relevance and prominence routinely beat proximity — with the right structure.

Coming soon
Reviews·5 min read

Review requests people actually answer

Timing, channel and wording matter more than incentives. A simple framework that lifted response rates by four times.

Coming soon
Local SEO·8 min read

Local landing pages that rank and convert

Most city pages are thin duplicates. Build them around real service detail, local proof and a single obvious action.

Coming soon
Google Business Profile·9 min read

The profile suspension playbook

What triggers a suspension, what to gather before you appeal, and the mistakes that turn a soft suspension into a hard one.

Coming soon
Small Business Growth·6 min read

Measuring the return on local visibility

Views are not results. Track the four actions that connect Google to revenue, and report them the way an owner thinks.

Coming soon

Prefer answers about your own profile?

The audit is more useful than any article: it looks at your listing, your competitors and your service area, and tells you what to do next.

Written report within two business days. No obligation.