How to choose Google Business Profile categories strategically
Your primary category helps Google understand what your business offers. Here is the research process we use before changing a category.
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Field notes on local visibility
Practical insights from Google Business Profile, Local SEO, Google Maps and review management — based on documented work, research and what we observe in local search.
The proximity myth: how distance affects local rankings
Distance is one factor in local search. Here is how relevance, distance and prominence work together — and what businesses can actually improve.
Read articleReview requests people actually answer
A practical framework for requesting customer reviews, with attention to timing, channel, wording and a friction-free customer experience.
Read articleLocal landing pages for better search visibility
How to build useful local landing pages around real service information, location relevance, supporting evidence and a clear customer action.
Read articleThe profile suspension playbook
What triggers a suspension, what to gather before you appeal, and the mistakes that turn a soft suspension into a hard one.
Read articleMeasuring the return on local visibility
Views are not results. Track the four actions that connect Google to revenue, and report them the way an owner thinks.
Read articlePrefer answers about your own profile?
The audit is more useful than any article: it looks at your listing, your competitors and your service area, and tells you what to do next.
Written report within two business days. No obligation.